Heart Of The City

Advertising & Design Club of Canada Award Winner – Silver / 2023

Heart Of The City is a hyper-local brand campaign for Adidas, where I was tasked to identify the depth of connection the brand has to the city's fabric. From the court, to the pitch, from the studio to the sidleines and from online to in real life, the three stripes has the city laced up. In a modular approach, we broke down the hero film into multiple social assets and created bespoke edits for Adidas assets to post alongside eye-catching print, a city-wide transit OOH takeover, and retail video and photography to launch their new flagship retail location.

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