Gotta Shine

I was asked by Jordan Brand to shine a light on the Class of XXXI, with back-to-back curated Senior Nights. We transformed two High Schools into art galleries featuring the imagery of famed photographer Carlos Serrao, wrapping and cladding exterior and interior walls, creating one-of-a-kind artwork, activating custom geotagged social channel filters, along with producing an elevated pre-game and halftime experience.

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Scope

 

Creative Direction / Art Direction / Content Production / Film Direction / Film Production / Photography / Photography Production / Graphic Design / Event Design / Event Production / Spacial Design / Spacial Production / Post Production / Copywriting / Talent Acquisition / Concept Development / Campaign / Social Strategy

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