NIKExNBA

NIKExNBA

Nike Toronto tapped us to craft the national campaign manifesto, curate, capture and connect the cultural current of the city through shareable social content whilst styling the Toronto Raptors jersey in a distinctly Toronto way. We launched the new and improved jersey NBA jerseys from their newly minted eight-year global merchandising and marketing partnership with the National Basketball Association with an energy and authenticity that reverberated beyond our borders. Dubbed ‘Toronto Wants It All,’ the campaign authentically weaves the new threads into the fabric of the city. Want It All is about hustle, confidence and style at every level of the game.