Come Out Of Nowhere — There was no official start to the basketball season until now. The Come Out of Nowhere high school activation laid the foundation as the start to basketball in Toronto. We were asked to lead the creative direction, curate the journey and location as well as offer copywriting and context. Six Nike High School Basketball teams arrived at the century-old landmark location whos kilns produced the bricks that built the foundation of the city — one brick at a time. Inside these same walls, through six inspired sessions, we provided the building blocks to Come Out of Nowhere and changed the game — one team at a time.