Like Mike

Like Mike — We worked with Jordan Brand to celebrate the iconic 1992 Gatorade campaign identifying a crop of rising young talent who want to be 'Like Mike'. Creating, curating, designing and directing an immersive brand journey, a custom seeding experience, 90's inspired content capture, music production that remixed the OG jingle, as well as an offering of hyper-local custom design screen prints and patches for apparel application inside the Jordan Store at 306 Yonge. We capped things off with a star studded, capacity packed exclusive in-store celebration featuring DJ Killa Kels, with a performance of The Weeknd’s newly signed duo, 88GLAM. Honouring the past, celebrating the collection and connecting the content, to the current of the city and capturing the sizzling climate of Toronto’s culture on the years coldest night.