Like Mike

Like Mike — We worked with Jordan Brand to celebrate the iconic 1992 Gatorade 'Be Like Mike' campaign. Creating, curating, and directing an immersive brand journey, a custom seeding experience, 90's inspired content capture, music production that remixed the OG jingle, as well as hyper-local designs for custom in-store apparel. We capped things off with an exclusive performance by XO affiliate 88GLAM connecting the collection, the content and celebration to the current of the city and the climate of Toronto culture.