Foot Locker

Foot Locker House Of Hoops — We were asked to stir the spirit of a city through customized 'Crown League' Nike apparel and crafted hyper-local 'Claims' that spoke in a distinctly Toronto dialect. Consumers personalized their purchases with their favorite Toronto slang 'Claims' to rep for their city at the six week summer tournament. To deepen the connection and further the narrative, we additionally curated the @FootlockerCanada social channels for Nike Crown League with catchy colloquial captions.